LS Bau AG
LS Bau AG – a corporate website redesign with a focus on recruiting employees.
Context
LS Bau AG is a leading road construction company in Southern Germany. They have been building for better mobility for over 70 years. My task was to completely revamp the website to communicate their quality promise to the outside world with a new visual identity.
Challenge
Due to the rapid growth of the company, recruitment is a key priority. The challenge here is to implement a flexible career portal that improves the acquisition of new employees and streamlines the previously complex internal processes.
Approach
Redesigned digital identity by implementing new visual components, but also by reusing existing elements that represent the company in order to represent it to the outside world in a modern and contemporary way.
● Services
Communicate the service portfolio in an appealing way
To position the company as an expert, the services offered should convey professionalism and expertise. That's why every subsite is designed to inform the user about the benefits.
● Career portal
Potential to grow – the new scalable career portal
The new career platform enables LS Bau AG to display all the current job openings as well as promote specific roles on the homepage. With a company portrait, benefits as well as a FAQ section, the job seeker has all information needed. This ensures a smooth experience through all stages.
A new corporate website is a quality promise to the customer.
● Responsive design
Optimized for mobile
I always aim for an equally compelling experience on all screen sizes. From navigating through the sites to enjoying the content itself, the entire system can seamlessly flex between mobile and desktop.
● Imagery
Curated images that convey professionalism
An appearance that is in line with the business strategy.
The goal of the relaunch was to communicate their identity through a new design language and create a visual presence that clearly communicates the brand and on top of that also improves and streamlines the recruiting process.
